VALEUR ABSOLUE, Bénédicte A new in-store identity Very soon, we will launch our new in store identity: modern, colorful, luxurious, .. . This new look will allow us to communicate our raison d'être even more widely: To create more energy and positive... Sep 20, 2023
VALEUR ABSOLUE, Bénédicte ECOBEAUTYSCORE CONSORTIUM The ECOBEAUTYSCORE CONSORTIUM brings together companies from all over the globe and of all sizes, committed to a CSR approach, who wish to define a common measurement reference for the environmental i... Sep 6, 2022
VALEUR ABSOLUE, Bénédicte What is Green Chemistry? It seems obvious that the arrival of sustainable chemistry is impacting the perfume industry. It has made possible the discovery of new molecules and new, cleaner and safer methods, using renewable re... May 30, 2022
Maria De la hera LITHOTHERAPY, WHAT IS IT ABOUT? The word “Lithotherapy” comes from the Greek lithos (stone) and therapeia (healing) and it means the art of healing though the stones. Human beings have used minerals and crystals to make their hunti... Apr 25, 2022
VALEUR ABSOLUE, Bénédicte THE AROMACHOLOGY- PART 1 It is the contraction of Aroma + Psychology.. It is the science of reactions associated with the influence of odours on behaviour. Recent tests show that we react to odours by emitting waves calle... Mar 14, 2022
VALEUR ABSOLUE, Bénédicte WHY SEMI-PRECIOUS STONES IN A BOTTLE? In our quest to develop a scent that would positively uplift mood and change energy, we looked to ancient knowledge of wellness. Next to aromachology (influence of odours on psychology) and neuro-co... Mar 1, 2022
VALEUR ABSOLUE, Bénédicte THE PEOPLE BEHIND VA Behind the scene of VA, there are...* Des hommes et des femmes, de tous horizons, créatifs, passionnés. Ils sont tous absolument engagés dans une quête commune: Create more positive emotions and energ... Feb 28, 2022
VALEUR ABSOLUE, Bénédicte WHY DO OUR PERFUMES HAVE DIFFERENT COLORS? Our perfumes and oils do not contain any chemical UV filters or coloring agents, unlike most products on the market that have used consumers to look at a uniform color. The color you see in the Valeu... Feb 15, 2022
VALEUR ABSOLUE, Bénédicte HOW TO READ THE INGREDIENTS LIST OF A PERFUME? Etudier une liste d’ingrédients d’un parfum est loin d’être évident pour le consommateur. Pour des questions de protection de formule, on ne connaît jamais les quantités exactes des ingrédients ni leu... Feb 15, 2022