Why another perfume ?


"Haute Parfumerie meets Well-Being"

Because a fine perfume with positive impact on our psychology didn’t exist before

Because to create without phtalates, PCM, coloring agent, UV filter, CMR is definitely possible and much healthier

Because choosing our perfume can become as natural as selecting our clothes in the morning: let’s just listen to our MOOD

Because producing locally, not testing on animals and respecting our planet make the products better

Because semi-precious stones and perfumes have been magnifying women for centuries so having them together for the first time in a bottle can only create positive energy… and we all need it!

Because I wanted to celebrate women in all their dimensions and create a perfume to enhance all the happy moments in life…
A perfume creating more smiles into women’s lifes

Our creative talents

These people have played a special role in the history of Valeur Absolue.

  • Expert of the world of beauty and inventor of memorable campaigns, Mark, based in New York, developed for us a unique, joyful and magnificent identity. He is our biggest creator of smiles

    Mark Dixon

    Creative Director

  • With his luminous and creative personality, Al gives life to the emotions of our perfumes through his amazing doodles in a beautiful and unique way

    Al Naclerio


  • Based in New York, and involved in the brand since its beginning, Joanna translates the campaigns for the various media and countries (during her weekends and holidays). She is also a key emotional support

    Joanna Gaffney

    Graphic artist

  • Parisian and citizen of the world, creator of Grand Crus in the perfumery world, Nathalie takes the olfactive direction of the brand and gives it a new passionate identity

    Nathalie Feisthauer


  • Grande connaisseur of fashion and champagne, Catherine managed to translate into stunning perfumed notes a very enveloping and soft Harmony and a energetic and crispy Vitality

    Catherine Szelig


  • Growned up in Grasse and in love with beautiful natural raw material , Pierre translated splendidly well serenity, joy, sensuality and confidence into fine perfumes with memorable trail and personality

    Pierre Négrin


  • Knowing the region and the beauty industry exceptionally well, Maria put her passion, professionnalisme and great talent at the service of our regional development and long term growth.

    Maria Watson

    Middle East Expert

Thank you also to all those who reassure, motivate, advise, listen and who make the impossible possible – every day

Our Values

Boldness and Tenacity

Boldness and the ability to take risks in order to implement the innovative ideas we believe in.
Tenacity to develop long-term projects and build value in a sustainable way.

Respect and Sharing

Respect for our clients, our customers and our partners for their needs and strongly felt aspirations so we can build together lasting relationships.
Sharing risks and above all success with our clients and within our working environment/community/

Passion and Enjoyment

Passion for adding value and bringing about a real difference.
Finding joy in the moment because we love what we do and we do what we love.