The founder's passion: Be the Absolute you.
Bénédicte Foucart, Founder of Valeur Absolue
A global business leader, humanitarian and mother of three who left a successful career in the luxury fragrance industry to follow her passion – to empower women to create more
positive energy in their lives.
After interviewing women of all ages around the world, Bénédicte identified a need for an alternative approach to perfume: healthier, anchored in sustainable values, born from differentiated and meaningful creativity.
She also identified seven emotions that are key to a woman’s sense of well-being and empowerment.
Working with aromachologists, lithotherapists, neuroscientists and the best perfumers in the world, Bénédicte created the Valeur Absolue collection of perfumes, or “elixirs of well-being”, and a self-nurturing daily ritual for women of every age.
Carefully selected natural ingredients, known for their positive impact on the human psychology, make Valeur Absolue the ultimate combination of luxury fragrance and well-being.
Bénédicte says, “I think it’s very important to start each day with the right energy in order to ‘be the absolute you. This is why fragrance is the heart of our perfumes and the semi-precious stones are their soul. Our perfume-elixirs are pure treasures of nature that we believe can enhance well-being and put more smiles into women’s lives.”
Our creative talents
These people have played a special role in the history of Valeur Absolue.
Expert of the world of beauty and inventor of memorable campaigns, Mark, based in New York, developed for us a unique, joyful and magnificent identity. He is our biggest creator of smiles
With his luminous and creative personality, Al gives life to the emotions of our perfumes through his amazing doodles in a beautiful and unique way
Based in New York, and involved in the brand since its beginning, Joanna translates the campaigns for the various media and countries (during her weekends and holidays). She is also a key emotional support
Parisian and citizen of the world, creator of Grand Crus in the perfumery world, Nathalie takes the olfactive direction of the brand and gives it a new passionate identity
Grande connaisseur of fashion and champagne, Catherine managed to translate into stunning perfumed notes a very enveloping and soft Harmony and a energetic and crispy Vitality
Growned up in Grasse and in love with beautiful natural raw material , Pierre translated splendidly well serenity, joy, sensuality and confidence into fine perfumes with memorable trail and personality
Thank you also to all those who reassure, motivate, advise, listen and who make the impossible possible – every day
Boldness and Tenacity
Boldness and the ability to take risks in order to implement the innovative ideas we believe in.
Tenacity to develop long-term projects and build value in a sustainable way.
Respect and Sharing
Respect for our clients, our customers and our partners for their needs and strongly felt aspirations so we can build together lasting relationships.
Sharing risks and above all success with our clients and within our working environment/community/
Passion and Enjoyment
Passion for adding value and bringing about a real difference.
Finding joy in the moment because we love what we do and we do what we love.